Website & web app
The Maine Cleaning Co.
Custom marketing site with instant online quoting and booking, wired straight into the back office.
Maine-built · linked anywhere
Websites, automations, and systems
that make your business run better.
M Studio designs and builds custom websites, links up the automations and integrations behind them, and tightens the workflows you already run—so everything's linked and the whole operation moves faster, with less manual work.
What we build
Websites & web apps—plus the automations, dashboards, and systems behind them.
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// The shift
For the first time, you can own the website, automations, and systems built for exactly how your business runs.
For years the deal was lopsided: rent your software from a big platform, bend your business to its forms, and pay per seat forever. Anything custom—your own site, your own automations, your own database—meant hiring a dev team you couldn't justify.
That math has changed. The tools to design clean websites, link your systems together, and put automation and AI to work are finally within reach of a small, sharp studio—so custom, fitted software is realistic for a business your size, today.
We know, because we built it for our own company first. Move now and you stop wrestling rented tools—and start compounding an advantage in systems no competitor can buy off a shelf.
// Rent it, or build it
Software built for exactly how you work.
- ✓Pay once—it's yours
- ✓Shaped to how you work
- ✓No lock-in—you own it
- ✓Custom, only yours
- ✓Everything, linked
That's what we build—and you own it outright.
// Who it's for
Built for small and growing businesses: service companies, trades, property managers, short-term-rental operators, and the teams behind them. You want a website that actually works, automations that save real hours, and systems shaped around how you operate.
// What we build
Eight ways we build and optimize how you run.
Each of these is a real discipline, not a feature checkbox—and each comes with a real example. They compound: a great website needs clean data behind it, clean data makes automation trustworthy, automation makes AI useful, and a dashboard makes all of it visible.
What it is
Custom websites and web applications designed and built from scratch—marketing sites, client portals, booking and scheduling apps—with everything around them handled too: hosting, domain, analytics, and the deploy pipeline.
The pain it solves
Drag-and-drop builders look like everyone else and box you in the moment you need something specific. Agencies hand back a site you can't edit and don't really own. And almost nobody wires up the hosting, domain, and integrations so the thing just runs.
What changes
A fast, custom site or app you own outright—fully set up, connected to the rest of your systems, and live. No monthly hostage situation, no logging a ticket to change a word.
Example · The Maine Cleaning Co.
Custom marketing site with instant online quoting and booking, wired to the back-office system.
Quote-to-booking handled on the site itself—no phone tag.
What it is
Connecting the tools you already run and automating the repetitive handoffs between them with APIs, webhooks, and custom connectors built for your stack.
The pain it solves
Information gets copy-pasted between apps, re-keyed into spreadsheets, and dropped in the cracks between systems that were never meant to talk to each other.
What changes
Records flow automatically from one system to the next. The double-entry disappears, the errors that came with it disappear, and your team gets the hours back.
Example · Autopilot
New booking fires a chain: customer confirmation, calendar hold, crew assignment, and a follow-up review request—untouched by hand.
Hours of weekly admin handed off to automation.
What it is
Purpose-built customer and operations databases with a clean schema and exactly the fields your work actually uses—built around how your business really runs.
The pain it solves
Off-the-shelf tools force you to bend your process to fit their forms, then charge a monthly per-seat ransom for the privilege. The data you need lives in the gaps their software never anticipated.
What changes
One source of truth you own outright. The right fields, the right relationships, no dead weight—and no recurring per-seat tax on growth.
Example · Remote Admin
A custom customer + job database with exactly the fields the work uses—accessible from anywhere, owned outright.
One source of truth replacing scattered spreadsheets.
What it is
Practical AI wired directly into operations—intake, follow-ups, drafting, summarizing, and triage—designed draft-first and owner-approved so nothing goes out without a human's sign-off.
The pain it solves
Generic AI tools either do too little to matter or too much to trust. The repetitive thinking work—reading, sorting, drafting the same replies—still eats hours every week.
What changes
The routine handled in the background and surfaced for approval. Faster responses, less manual drafting, and a human firmly in control of every decision that counts.
Example · Instant Estimate
An AI intake layer that reads inbound requests, drafts a quote and a reply, and queues both for one-click owner approval.
Same-day replies, drafted automatically, approved by a human.
What it is
Real-time insight pulled from scattered sources into a single view—jobs, revenue, pipeline, and team—so the metrics that run the business stop hiding in separate tabs.
The pain it solves
Answering a simple question—how's this month tracking?—means opening five tools, exporting three spreadsheets, and reconciling them by hand. By the time you know, it's old news.
What changes
A live picture of the business at a glance. The right numbers, current, in one place—so decisions get made on what's happening now, not last month's export.
Example · BrightBase
An operations command center pulling jobs, revenue, occupancy, and crew into one live view—the same kind of dashboard demoed on this site.
The whole operation visible at a glance, in real time.
What it is
A thorough review of how your tools and processes actually run—where data is exposed, where things break silently, and where manual steps quietly cost time and money—delivered as a prioritized, plain-English plan to streamline it.
The pain it solves
Most operations grow by accretion: tools bolted on over years, steps nobody remembers adding, integrations that fail without anyone noticing. The drag is invisible until it isn't.
What changes
A precise map of your systems and processes, and a ranked list of what to fix first. No jargon, no fear-mongering—just the facts and a sensible order of operations.
A ranked, plain-English fix-it plan—biggest wins first.
Example · Operations review
A full walk-through of an operator's tools and handoffs—mapping where data leaked, where steps doubled up, and where time quietly vanished.
A ranked, plain-English fix-it plan—biggest wins first.
What it is
Getting you off rigid, expensive platforms—Jobber, Housecall Pro, and the like—and onto a system you own, with your full history migrated cleanly and intact.
The pain it solves
You're locked in by years of accumulated data and the fear of losing it. Every month you stay, the subscription climbs and the software still doesn't fit.
What changes
A clean cutover to a system built around your real process, with your customers, jobs, and records carried over faithfully. The lock-in is gone for good.
Example · BrightBase turnovers
Moved scheduling and turnover tracking off a rigid SaaS platform onto an owned system—full history migrated intact.
Off the monthly subscription, history kept in full.
What it is
Messy, duplicated customer data scattered across systems—deduplicated, normalized, validated, and merged into a single record you can rely on.
The pain it solves
The same customer exists three times with three spellings. Reports contradict each other. Every automation built on this foundation inherits the mess and quietly compounds it.
What changes
Clean, consistent, deduplicated data in one place. Reports you can trust and automations that finally run on a foundation that's actually solid.
Thousands of records de-duplicated into one clean source.
Example · Customer list cleanup
Merged duplicate customer records across systems, normalized formats, and validated contact data into one reliable list.
Thousands of records de-duplicated into one clean source.
// Try it live
See the work for yourself.
Free tools you can use right now, and live automations you can watch run—the kind we build behind your website.
Free, working tools you can use right now—pick one below.
Website & systems
Business math
Extras
Paste any URL → real Lighthouse speed, SEO & accessibility scores.
Real audit, not a mockup: enter any public website and we'll run it through Google Lighthouse for live speed, accessibility, best-practices, and SEO scores.
// Command center
Every booking, every platform—one screen.
A real operations view for short-term rentals: Airbnb, VRBO, and direct bookings, calendars, and payouts—pulled into one live dashboard. Switch a property or range and it all updates.
Live
Revenue
$23,100
▲ 12% vs prior
Occupancy
82%
▲ 5pts vs prior
Avg nightly rate
$275
▲ 3% vs prior
RevPAR
$226
▲ 12% rev / available night
Revenue trend
last 6 months
$3,132
Jul$3,698
Aug$4,002
Sep$3,524
Oct$4,133
Nov$4,611
DecChannel mix
Airbnb 55%VRBO 29%Direct 16%
June · next 2 weeks
⟳ SyncedSMTWTFS
20
21
22
23
24
25
26
27
28
29
30
1
2
3
Bookings from every channel on one calendar—double-bookings blocked automatically.
Upcoming check-ins
Next · Today- $536
Tara K.
Today · 2 nights · Airbnb
- $1,640
J. Whitman
Sun, Jun 21 · 5 nights · Airbnb
- $690
The Hales
Mon, Jun 22 · 3 nights · Airbnb
- $1,088
The Days
Wed, Jun 24 · 4 nights · VRBO
- $448
N. Brooks
Fri, Jun 26 · 2 nights · Airbnb
Needs attention
5 cleaning turnovers this weekAuto-scheduled
Confirm Friday early check-in2 guests asked
1 payout pending from StripeClears in 2 days
ConnectedAirbnbVRBOGoogle CalendarStripeTwilio SMS+ any API we can reach
// Selected work
We built it for ourselves first.
No theory. Every one of these—websites, web apps, dashboards, and automations—was designed, built, and shipped for a real operating company before anyone else. This website is one of them.
Operational dashboard
BrightBase
An operations command center—jobs, revenue, occupancy, and crew in one live view.
Web app + AI intake
Instant Estimate
A live quoting tool that reads requests, drafts the estimate, and queues a reply for approval.
Custom CRM & database
Remote Admin
A purpose-built customer and job database, owned outright and reachable from anywhere.
Workflow automation
Autopilot
Booking-to-follow-up flows that run themselves—confirmations, scheduling, and review requests.
Migration & scheduling
BrightBase Turnovers
Turnover scheduling moved off a rigid SaaS platform onto an owned system, history intact.
// How we work
Draft-first. You stay in control the whole way.
No black boxes and no dependency by design. You see the work as it takes shape, steer it at every step, and walk away owning it outright.
01
Discovery
We map how your business actually runs today—the real process, not the org chart. Where the time goes, where the data lives, where it breaks.
02
Design
We shape the system around that reality. Schema, flows, and interfaces drafted for your work—reviewed with you before a line of it is built.
03
Build
We build it for real, in working increments you can see and react to. Draft-first throughout, so you steer the direction the whole way.
04
Iterate
We refine against real use, hand over a system you fully own, and stay available to extend it. No lock-in, no dependency by design.
// From the founder
Meg
Founder · M Studio
M Studio started inside a real service business on the coast of Maine. I spent years running The Maine Cleaning Company on rented software that never quite fit—then built our own from the ground up: the website, the database, the automations, the AI layer, and the processes that finally matched how we actually worked. M Studio is that same work—custom websites, automations, and the systems behind them, built to fit—offered to the businesses that would rather run on something made for them.
— Meg · Founder, M Studio
// Start a conversation
Tell us what you're trying to solve.
No pitch deck required. A few sentences about where your operations hurt is enough to start. I read every one myself and reply within a day—a real point of view, not a sales sequence.
Currently taking on our first outside projects
Email · contact@mlinx.studio
Call or text · (207) 432-9492